The Science of Color Psychology
Colors trigger emotional responses that influence user behavior:
- 90% of snap judgments about products are based on color
- Color increases brand recognition by up to 80%
Color Meanings
Blue - Trust & Professionalism
Best for: Finance, healthcare, technology
<button class="bg-blue-600 hover:bg-blue-700">Secure Checkout</button>
Used by: Facebook, LinkedIn, PayPal
Green - Growth & Success
Best for: Finance, eco-friendly, health
<div class="bg-green-100 text-green-800">✓ Payment successful</div>
Used by: Shopify, Spotify, WhatsApp
Red - Urgency & Passion
Best for: Sales, CTAs, alerts
<button class="bg-red-600 animate-pulse">Sale Ends Today!</button>
Used by: YouTube, Netflix, Target
Orange - Energy & Creativity
Best for: CTAs, creative industries Used by: Amazon, HubSpot
High-Converting CTAs
Research shows orange/red CTAs outperform blue/green by 21% for action-oriented buttons.
Use our Palette Generator to create harmonious brand colors.